— How would you sum up the difference between Gipht and other pet brands, in one sentence?
— 做不到，起码两句。
— I can’t. It needs at least two.

— 好
— Fair enough.

— 它们给宠物使用，却为消费者的直觉而设计。
— Most pet products are made for animals, but designed around human instinct.


Gipht把同一空间内的人和动物看作一个新物种的两部分后再做设计，且不为讨好而偏袒任何一部分。
Gipht starts by seeing humans and pets in the same space as two parts of one new species — and designs without flattering either side.


其次，Gipht不会去定义原创产品的使用方式，时间在变，场景在变，生活在变，使用习惯也一样。
We also don’t prescribe how our products should be used. Time changes, spaces change, life changes — and so do habits.